| NAME (RESUME) | RESEARCH TOPIC | |
| Mindy Dugan | Project Leader,"Selling More to Loyal Users" | dugan@uiuc.edu |
| John C. Thatcher | Information Resource Director | jthatche@uiuc.edu |
| Jessica Laine | "Building Fanatical Users" | jlclarke@uiuc.edu |
| Michele Mendelson | "When Should an Ad Campaign Be Changed?" | mmendels@uiuc.edu |
| Scott Seed | "When are Brand Loyalty Programs Successful?" | sseed@uiuc.edu |
| Jennifer Soder | "Generally New User for Old Brands | jsoder@uiuc.edu |