Research Design

 


Types of research designs (see also Cases 2-1 to 2-4)

Appropriate research design for a study depends on how much is known about a phenomenon

Exploratory research - When little is known; Way of getting ideas, insights, understanding research problem

Descriptive research - When enough is known to ask specific questions about a phenomenon; To test hypotheses about relationships between variables; To obtain descriptive information

Causal research - When enought is known to specify the cause & effect; To test the causality - the most detailed type of knowledge that can be obtained through research

Each type of research is a progression in gaining knowledge about a phenomenon & a research project may involve more than one phase

Exploratory research - Focus groups; Literature search; Experience surveys, etc.

Descriptive research - Cross sectional versus longtitudinal

Causal Designs (see also Cases 2-5 to 2-7)

Evidence for causality Concomitant variation; Time order of occurrence of variables; Elimination of other possible causal factors

Experiments - An experiment is a design that aims to assess causality

Types of experiments - Lab versus field

Criteria for evaluating experiments - Internal versus external validity

Extraneous variables in experiments that should be minimized/eliminated: History; Maturation; Testing; Instrument variation; Statistical regression; Selection bias; Experimental mortality

Specific Designs: Preexperimental designs

One Shot case study - X O

Problems: History, maturation, selection, mortality

One-Group Pretest Posttest - O X O

Problems: History, maturation, testing, instrumentation, regression (?), interactive testing

Static Group Comparison - EG X O1 CG O2

Problems: Selection, mortality, maturation (?)

Specific Designs: True experimental designs

Before-After with Control Group

EG: (R) O1 X O2

CG: (R) O3 O4

O2 - O1 = E + U + I

O4 - O3 = U

(O2 - O1) - (O4 -O3) = E + I

Problems: Interactive effect of testing

Four Group Six Study

EGI: (R) O1 X O2

CGI: (R) O3 O4

EGII: (R) X O5

CGII: (R) O6

O2 - O1 = E + U