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Caterpillar
has a global reputation for excellent value. It is a combination
of superior product quality, world class dealers, and product and
service support.
Caterpillar
considers quality to be more responsible for allowing it to achieve
profitability that any other factor.
As stated by the Chairman, Glen A. Barton, in his 1999 annual
letter to stockholders, “Quality will continue to be our top
priority. We want
customer’s to know that when they buy a Caterpillar machine or engine,
they’re getting the best in the world.”
A
key company strategy is its annual quality improvement program. This is
a team-based, process-focused culture that increases Caterpillar’s
competitive edge while reducing costs. Caterpillar prevents future
problems by identifying and eliminating the root causes, testing the
process improvements before they implement them and then verifying that
the new levels of quality are being maintained.
The
Building Construction Products Division also stresses the importance of
quality in both its business mission and cultural values.
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