TEACHING
Spring 2009
B ADM 538 Research Seminar in Consumer Behavior
Provides an overview of the broad field of consumer behavior. Focuses on development of both a detailed theoretical understanding of consumer behavior and an appreciation of the distinct disciplinary and methodological perspectives that are foundational to this field. Because this is a doctoral-level seminar intended for students interested in research careers, focus is on reading primary research articles from the major outlets in consumer research and allied disciplines.
See Course website for syllabus and downloadable readings.
Previous Semesters:
B ADM 323 Marketing Communications
Introduces the student to the topic of marketing communications and promotion management. Topics covered include: advertising, sales promotion, point-of-purchase communications, interactive marketing, and event sponsorships. Prerequisite: B Adm 202. 3 hours or 3/4 unit.
See Course website for syllabus materials, assignments, and resources.
B ADM 531 Survey Methods in Marketing Research
Analysis of survey methods in
marketing with emphasis on
sample design, data collection, and data processing; an advanced course in the
methods required to design, implement, and evaluate a research project.
Prerequisite: ECON 172 or equivalent. 1 unit.
See Course website for syllabus and downloadable readings.