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Selected Publications

      

        "Identity-based motivation: Constraints and opportunities in consumer research" (with C. Torelli and J. Wong).  Journal of Consumer Psychology, 19(3), 261-266. 2009.

        "The effect of perceived message choice on persuasion" (with A. Schlosser). Journal of Consumer Psychology, 19(3), 290-301. 2009.

        "The 'me' I claim to be: Cultural self-construal elicits self-presentational goal pursuit" (with A. Lalwani). Journal of Personality and Social Psychology, 97(1), 88-102. 2009.

"Can McDonald’s food ever be seen as healthful? Metacognitive experiences affect the perceived understanding of a brand" (with K. Lee). Journal of Marketing Research, XLVI (April), 222-233. 2009.      Web appendix.

"New directions in cross-cultural consumer psychology" (with A. Lee and C. Torelli). In M. Wänke (Ed.), The Social Psychology of Consumer Behavior, a volume in the series, Frontiers of Social Psychology (Series Editors: A.W. Kruglanski & J.P. Forgas). New York: Psychology Press. Pp.227-250. 2009.  

"Getting too personal: Reactance to highly personalized e-mail solicitations" (with T.B. White, D. Zahay, and H. Thorbjørnsen).  Marketing Letters, 19, 39-50. 2008. 

"Cross-cultural consumer psychology" (with A. Lee, and T.P. Johnson). In C. Haugtvedt, P. Herr, and F. Kardes, (Eds.), Handbook of Consumer Psychology.  New York: Psychology Press. Pp. 1103-1131. 2008. 

“The horizontal/vertical distinction in cross-cultural consumer research” (with A. Lalwani, J. Zhang, and C. Torelli), Journal of Consumer Psychology, 16 (4), 325-342.  2006.  Target Article for Research Dialogue, accompanied by commentaries from Jennifer Aaker, Joan Meyers-Levy, and Daphna Oyserman.  

"Reflections on the meaning and structure of the horizontal/vertical distinction" (with J. Zhang, C. Torelli, and A. Lalwani), Journal of Consumer Psychology, 16 (4), 357-362.  2006. Invited response to commentaries. 

"The use of cues depends on goals: Store reputation affects product judgments when social identity goals are salient" (with Kyoungmi Lee), Journal of Consumer Psychology, 16 (3), 260-271. 2006. 

"What is the relation between cultural orientation and socially desirable responding?" (with A. Lalwani and T.P. Johnson),  Journal of Personality and Social Psychology, 90 (1), 165-178. 2006.

"The relation between culture and response styles: Evidence from 19 countries" (with T.J. Johnson, P.  Kulesa, and Y.I. Cho),  Journal of Cross-Cultural Psychology, 36 (2), 264-277. 2005.  

"Exploring the role of memory for self-selected ad experiences: Are some advertising media better liked than others?" (with P. Vargas, and P. Lowrey ), Psychology & Marketing, 21 (12), 1011-1032. 2004. 

"Cultural values in advertisements to the Chinese X-generation: Promoting modernity and individualism." (with J. Zhang),  Journal of Advertising, 32 (1), 23-33. 2003.

"Anticipating Discussion about a Product:  Rehearsing What to Say Can Affect Your Judgments,"  (with A. Schlosser),  Journal of Consumer Research, 29(1), 101-115. 2002.

"Horizontal and Vertical Individualism and Achievement Values:  A Multi-Method of Examination of Denmark and the U.S.,"  (with M. R. Nelson), Journal of Cross-Cultural Psychology,  33(5), 439-458. 2002.

"The Role of Attitude Functions in Persuasion and Social Judgment." (with M. R. Nelson). In J. P. Dillard and M. Pfau (Eds.), The Persuasion Handbook:  Theory and Practice. Thousand Oaks, CA:  Sage.  Pp. 137-153.  2002. 

"Response Latency Verification of Consumption Constellations: Implications for Advertising Strategy"  (with T.M. Lowrey, B.G. Englis, and M.R. Solomon), Journal of Advertising, 30 (1), 29-39. 2001.

"Consumer Behavior," (with M. Wänke).  In A. Tesser and N. Schwarz (Eds.), Blackwell Handbook of Social Psychology, Volume 1:  Intraindividual Processes.  Oxford, UK:  Blackwell Publishers.  Pp. 569-590.  2001.

"On the Dynamic and Goal-Oriented Nature of (Candidate) Evaluations," (with M. R. Nelson).  In J. Kuklinski (Ed.), Citizens and Politics:  Perspectives from Political Psychology, Cambridge, England:  Cambridge University Press. Pp. 227-240.  2001.

"Issues and New Directions in Global Consumer Psychology," (with D. Maheswaran), Journal of Consumer Psychology, 9(2), 59-66. 2000.

"Effects of an Approaching Group Discussion on Product Responses,"  (with A. Schlosser), Journal of Consumer Psychology, 8(4), 377-406.  1999.  

"Broadening the Conditions for Illusory Correlation Formation:  Implications for Judging Minority Groups," (with D.M.Sanbonmatsu, S. Smittipatana, and S.S. Posavac), Basic and Applied Social Psychology, 21, 263-279.  1999.

"Survey of Internet Users' Attitudes Toward Internet Advertising," (with A. Schlosser and A. Kanfer), Journal of Interactive Marketing, 13(3), 34-54.  1999.

"The Social Identity Function in Person Perception:  Communicated Meanings of Product Preferences," (with M. R. Nelson).  In G. R. Maio and J. M. Olson (Eds.), Why We Evaluate:  Function of Attitudes, Mahwah, N.J.:  Erlbaum.  Pp 37-57.  1999.

"Public Attitudes Toward Advertising: More Favorable Than You Might Think" (with P. Lowrey and J. Haefner), Journal of Advertising Research, 38(4), 7-22. 1998.

 

These publications are made available by permission from publishers for personal research use only.  Permission must be sought from the publishers for any other uses.