College of Business: University of Illinois at Urbana-Champaign

Assistant Professor

Ph.D., Marketing, University of Missouri, 2005
M.S., Economics, Fudan University, 2000

Assistant Professor of Marketing and International Business, University of Illinois at Urbana-Champaign, 2008 - Present
Assistant Professor of Marketing, University of Delaware, 2005-2008

Fang, E. Forthcoming. The Effect of Knowledge Dissimilarity on New Product Innovativeness in High-Tech Strategic Alliances. Organization Science

Fang, E., Zou, S. Forthcoming. HE EFFECTS OF ABSORPTIVE AND JOINT LEARNING ON THE INSTABILITY OF INTERNTAIONAL JOINT VENTURES IN EMERGING ECONOMIES. Journal of International Business Studies

Fang, E., Zou, S. 2009. The Effect of Marketing Dynamic Capabilities on Firm’s Performance: A Dyadic Investigation in the Context of International High-Tech Joint Ventures. Journal of International Business Studies, 40: 742-762

Fang, E. 2008. Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market. Journal of Marketing

Fang, E., Palmatier, R., Evans, K. 2008. Influence of customer participation on creating and sharing of new product value. Journal of Academy of Marketing Science

Fang, E., Palmatier, R., scheer, L., Ni, L. 2008. Trust at Different Organizational Levels. Journal of Marketing

Fang, E., Palmatier, R., steenkamp, J. 2008. Effect of Service Transition Strategies on Firm Value (leading article) (Receive the 2009 AMA SERVSIG Best Services Article Award). Journal of Marketing

2009 AMA SERVSIG Best Services Article Award for article "Effect of Service Transition Strategies on Firm Value", American Marketing Association, 2009
AMA-Sheth Doctoral Consortium Faculty, University of Illinois at Urbana-Champaign, 2008

Innovation, Marketing Strategy, and International Business