College of Business: University of Illinois at Urbana-Champaign

Visiting Assistant Professor of Business Administration

D.B.A., Marketing, University of Innsbruck, 2001
M.A., Social & Economic Sciences, University of Innsbruck, 1996

Visiting Assistant Professor of Business Administration, University of Illinois, 2005 - Present
Assistant Professor of Marketing, Salzburg University of Applied Sciences, 2003-2005

Otnes, C. , Crosby, E. , Kreuzbauer, R., Ho, J. 2009. Tinsel, Trimmings and Tensions: Consumer Negotiations of a Focal Christmas Artifact. In John F. Sherry, Jr., Eileen M. Fischer (Ed.), Consumer Culture Theory, 171-189. London: Routledge.

Kreuzbauer, R., Chiu, C. 2008. The psycho-economics of money and social support. Psychological Inquiry

Kreuzbauer, R., Malter, A. 2005. Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization. Journal of Product Innovation Management, 22: 165

Incomplete List of Teachers Rated as Excellent by Students, University of Illinois at Urbana-Champaign, 2007

Brand Management, New Product Development, Marketing Management, Consumer Behavior

Social Motivation, Brand Identification, Savings Behavior and Psychology of Money