College of Business: University of Illinois at Urbana-Champaign

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Marketing Letters


White, T. , Zahay, D., Thorbjornsen, H., Shavitt, S. 2008. Getting too personal: Reactance to highly personalized e-mail solicitations. Marketing Letters, 19: 39-50

Schmidt, J., Calantone, R., Griffin, A., Montoya-Weiss, M. 2005. Do Certified Mail Third-Wave Follow-ups Really Boost Response Rates for Industrial Surveys? Marketing Letters, 16: 129-141

Bawa, K., Ghosh, A. 1999. A Model of Grocery Shopping Behavior. Marketing Letters

Qualls, W. , Rosa, J. 1995. The Relative Importance of Time and Dollar Values in New Product Introduction Decisions. Marketing Letters, 6: 149-158

Ansari, A., Bawa, K., Ghosh, A. 1995. A Nested Logit Model of Brand Choice Incorporating Variety-Seeking and Marketing-Mix Variables. Marketing Letters

Wansink, B., Deshpande, R. 1994. Out of Sight, Out of Mind: The Impact of Household Stockpiling on Usage Rates. Marketing Letters, 5: 91-100

Viswanathan, M. , Narayanan, S. 1992. Processing Numerical versus Verbal Attribute Information: A Study Using Information Acquisition Patterns. Marketing Letters, 3: 201-208

Bawa, K., Ghosh, A. 1991. Covariates of Purchase Regularity. Marketing Letters

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