College of Business: University of Illinois at Urbana-Champaign

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Journal of Consumer Psychology


Viswanathan, M. , Torelli, C., Gau, R. , Xia, L. Forthcoming. Literacy and Consumer Memory. Journal of Consumer Psychology

Shavitt, S. , Torelli, C., Wong, J. 2009. Identity-based motivation in a consumer context. Journal of Consumer Psychology, 19: 261-266

Schlosser, A., Shavitt, S. Forthcoming. The effect of perceived message choice on persuasion. Journal of Consumer Psychology

Shavitt, S. , Lalwani, A., Zhang, J., Torelli, C. 2006. The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research. Journal of Consumer Psychology, 16: 325-356

Shavitt, S. , Zhang, J., Torelli, C., Lalwani, A. 2006. Reflections on the Meaning and Structure of the Horizontal/Vertical Distinction. Journal of Consumer Psychology, 16: 357-362

Lee, K., Shavitt, S. 2006. The Use of Cues Depends on Goals: Store Reputation Affects Product Judgments When Social Identity Goals are Salient. Journal of Consumer Psychology, 16: 260-271

Torelli, C. Forthcoming. Individuality or Conformity? The Effect of Independent and Interdependent Self-Concepts on Public Judgments. Journal of Consumer Psychology

White, T. 2005. Consumer Trust and Advice Acceptance: The Moderating Roles of Benevolence, Expertise and Negative Emotion. Journal of Consumer Psychology, 15: 141-148

White, T. 2004. Consumer Disclosure and Disclosure Avoidance: A Motivational Framework. Journal of Consumer Psychology, 14: 41-51

Maheswaran, D., Shavitt, S. 2000. Issues and new directions in global consumer psychology. Journal of Consumer Psychology, 9: 59-66

Schlosser, A., Shavitt, S. 1999. Effects of an approaching group discussion on product responses. Journal of Consumer Psychology, 8: 377-406

Viswanathan, M. , Childers, T. 1996. Processing of Numerical and Verbal Product Information. Journal of Consumer Psychology, 5: 359-385

Viswanathan, M. , Narayanan, S. 1994. Comparative Judgments of Numerical and Verbal Attribute Labels. Journal of Consumer Psychology, 3: 79-101

Shavitt, S. , Swan, S., Lowrey, T., Wanke, M. 1994. The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing. Journal of Consumer Psychology, 3: 137-162

Shavitt, S. , Lowrey, T., Han, S. 1992. Attitude functions in advertising: The interactive role of products and self-monitoring. Journal of Consumer Psychology, 1: 337-364

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