Madhu Viswanathan
Professor of Business Administration
Viswanathan Wins International Award (11/2009)
Viswanathan Receives Prestigious Bharat Gaurav Humanitarian Award (10/2009)
Viswanathan on Marketplace Literacy in WSJ (9/2009)
Podcast: Marketing to Poor Consumers (10/2008)
Viswanathan Honored at Annual Innovation Celebration (3/2008)
Mapping Out New Markets (4/2007)
The New World Market (3/2007)
Fighting Poverty in India (3/2007)
In the classroom:
Product and Market Development for Subsistence Marketplaces (10/2006)
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61 Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 333-4550
mviswana@illinois.edu
Faculty Profile
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