College of Business: University of Illinois at Urbana-Champaign

Associate Professor of Business Administration and
Bruce and Anne Strohm Faculty Fellow

Ph.D., Business Administration, Duke University, 2000
M.S., Advertising, University of Illinois at Urbana-Champaign, 1994
B.S., Advertising, University of Illinois at Urbana-Champaign, 1992

Bruce and Anne Strohm Faculty Fellow, University of Illinois at Urbana-Champaign, 2009 - Present
Associate Professor of Business Administration, University of Illinois, 2008 - Present
Assistant Professor of Business Administration, University of Illinois, 1999-2008
Free-lance Market Analyst, RR Donnelley & Sons Company, 1991-1994
Assistant Buyer, Venture Stores, 1992-1993

White, T., Zahay, D., Thorbjornsen, H., Shavitt, S. 2008. Getting too personal: Reactance to highly personalized e-mail solicitations. Marketing Letters, 19: 39-50

White, T., Lemon, K., Hogan, J. 2007. Customer Retention with the Customer’s Future Usage is Uncertain. Psychology & Marketing, 24: 849-869

Schlosser, A., White, T., Lloyd, S. 2006. Converting Website Visitors into Buyers: How Website Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions.. Journal of Marketing, 70: 133-148

Incomplete List of Excellent Teachers, 2000-2004, 2006-2008

Executive Committee Member, University of Illinois Graduate College, 2008
Faculty Advisor, PhD Project Marketing Doctoral Students Association, 2007-2008
Board Member, Journal of Consumer Psychology, 2002-2008

Consumer Behavior, Marketing Communications, Promotional Strategy, Services Marketing, Retailing, Customer Relationship Management

Affective, cognitive and behavioral aspects of consumer-level brand and service relationships, including consumer trust, exchange behavior, customer retention (i.e., understanding consumers’ keep/drop and/or repurchase decisions) and factors that help (and hinder) the successful maintenance of consumer/seller relationships. Secondary research interests include understanding consumers' responses to product assortments.