College of Business: University of Illinois at Urbana-Champaign

Visiting Lecturer

Rosa, J., Weidner, K. Forthcoming. Marketing to Subsistence Consumers: Lessons From Practice. Journal of Business Research

Viswanathan, M. , Rosa, J., Ruth, J. 2008. Emerging Lessons - For multinational companies, understanding the needs of poorer consumers can be profitable and socially responsible. Wall Street Journal Online

Rosa, J., Qualls, W. 2008. “Innovation through Mind, Body, and Friends: Managerial Principles that Engender Creativity”. Journal of Business Research, 61: 631-639