College of Business: University of Illinois at Urbana-Champaign

Professor of Business Administration and
Investors in Business Education Professor of Marketing

Ph.D., Social Psychology, The Ohio State University, 1985
M.A., Social Psychology, The Ohio State University, 1983
B.A., Psychology, The Ohio State University, 1981

IBE Distinguished Professor of Marketing, University of Illinois, 2002 - Present
Professor of Business Administration and Psychology, University of Illinois, 2001 - Present
Professor of Advertising and Psychology, University of Illinois, 2000-2001
Associate Professor of Advertising and Psychology, University of Illinois, 1993-2000
Assistant Professor of Advertising and Psychology, University of Illinois, 1987-1993
NIMH Postdoctoral Research Fellow, Department of Psychology, Indiana University, 1985-1987

Lee, K., Shavitt, S. Forthcoming. Can McDonald’s Food Ever Be Seen as Healthy? Metacognitive Experiences Affect the Perceived Understanding of a Brand. Journal of Marketing Research

White, T. , Zahay, D., Thorbjornsen, H., Shavitt, S. 2008. Getting too personal: Reactance to highly personalized e-mail solicitations. Marketing Letters, 19: 39-50

Shavitt, S., Lee, A., Johnson, T. 2008. Cross-Cultural Consumer Psychology. In F. Kardes, C. Haugtvedt, and P Herr (Ed.), Handbook of Consumer Psychology, 1103-1131. Mahwah, NJ: Erlbaum.

Shavitt, S., Zhang, J., Torelli, C., Lalwani, A. 2006. Reflections on the Meaning and Structure of the Horizontal/Vertical Distinction. Journal of Consumer Psychology, 16: 357-362

Lalwani, A., Shavitt, S., Johnson, T. 2006. What is the relation between cultural orientation and socially desirable responding? Journal of Personality and Social Psychology, 90: 165-178

Lee, K., Shavitt, S. 2006. The Use of Cues Depends on Goals: Store Reputation Affects Product Judgments When Social Identity Goals are Salient. Journal of Consumer Psychology, 16: 260-271

Shavitt, S., Lalwani, A., Zhang, J., Torelli, C. 2006. The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research. Journal of Consumer Psychology, 16: 325-356

Doctoral Consortium Faculty, American Marketing Association, 2003-2004, 2008
List of Excellent Teachers, University of Illinois, 1991-1992, 1996, 1998-1999, 2001-2007

Co-Chair, Association for Consumer Research North American Conference, 2008
Editorial Board Member, Journal of Marketing Research, 2006-Present
Editorial Board Member, Journal of Consumer Psychology, 2005-Present
Treasurer, Member of the Board of Directors, Association for Consumer Research, 2005-2006
Editorial Board Member, Psychology and Marketing, 2004-2006
Vice-President, Policy Board, Journal of Consumer Research, 2005
Associate Editor, Journal of Consumer Psychology, 2002-2005

Teaches courses on marketing communications and on survey methodology.

Research focuses on the cross-cultural factors affecting consumer persuasion, self-presentation, and survey responding. Also conducts research on the impact of motivational and contextual factors on evaluative processes.