College » BA » People » PhD Students » Alison Jing Xu
Alison Jing Xu
PhD Candidate in Business Administration
Educational Background
- Doctoral Studies, Marketing, Hong Kong U. of Science and Technology, 2008
- B.A., English and International Business, Beijing Foreign Studies University, 2003
Recent Publications
- Muthukrishnan, A., Wathieu, L., Xu, J. Forthcoming. Ambiguity Aversion and the Power of Established Brand. Management Science
- Xu, J., Wyer, R. Forthcoming. The Impact of Puffery in Advertisements: The Role of Media Context, Communication Norms, and Consumer Knowledge. Journal of Consumer Research
- Xu, J., Wyer, R. 2008. The Comparative Mind-set: From Animal Comparisons to Increased Purchase Intentions. Psychological Science, 19: 859-864
- Xu, J., Wyer, R. 2007. The Effect of Mind-sets on Consumer Decision Strategies. Journal of Consumer Research, 34: 556-566
Honors and Awards
- Richard D. and Anne Marie Irwin Fellowhsip, University of Illinois at Urbana-Champaign, present
- Sheth-Sudman Award for Excellence in Research, University of Illinois at Urbana-Champaign, present
- Haring Symposium Representative (Presenter), Indiana University, 2009
- Summer Workship on Decision Neuroscience, Selected Student Participant, University of Michigan, 2009
- Winner, PhD Student Research Paper Competition, School of Business and Management, HKUST, 2008
- Winner, The Franco Nicosia ACR Best Competitive Paper Award, Association for Consumer Research, 2008
- Doctoral Studentship, HKUST, 2004-2008
Teaching and Research Interests
- Cognitive and Moticational Determinants of Mind-sets; Judgement and Decision Processes; Inference Processes
