College of Business: University of Illinois at Urbana-Champaign

Contact Information

350 Wohlers Hall
1206 S. Sixth Street
Champaign, IL, 61820
yha4@illinois.edu

More Information

PhD Student in Business Administration

Educational Background

• M.B.A., Marketing, University of Illinois at Urbana-Champaign, 2008
• M. Sc., Business Administration, Sookmyung Women's University, 2003
• B.A., Business Administration, Sookmyung Women's University, 2000

Teaching and Research Interests

• Social influence, WOM, variety seeking, consumer decision making process, information processing, motivation