College » BA » People » PhD Students » Jimmy Wong
Jimmy Wong
PhD Student in Business Administration
Educational Background
- M.B.A., Nanyang Technological University, 2005
- Bachelor of Business Studies, Marketing, Nanyang Technological University, 1997
Positions Held
- Tutor, Nanyang Technological University, 2003-2006
- Sales Manager, Johnson & Johnson (Singapore) Private Limited, 1999-2003
- Sales Engineer, Ranoda Electronics (Singapore) Private Limited, 1997-1999
- Squadron Chief, 42nd Singapore Armor Regiment, 1992-1994
Recent Publications
- Shavitt, S. , Torelli, C., Wong, J. 2009. Identity-based motivation in a consumer context. Journal of Consumer Psychology, 19: 261-266
Service Activities
- Reviewer, Society for Consumer Psychology, 2009
- Reviewer, Association for Consumer Research, 2008-Present
- Ad Hoc Reviewer, European Association for Consumer Research, 2007
Teaching and Research Interests
- I am currently interested in how power and status affects consumer behavior. Using a recent Horizontal-Vertical cultural framework suggested by Triandis and colleagues (1998), I seek to understand how power motives and status differentiation differ among consumers with different cultural orientations, and how this consequently impacts their behavior in services and retail settings.
