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Roland Gau
PhD Candidate in Business Administration
Recent Publications
- Viswanathan, M. , Gau, R., Hastak, M. Forthcoming. Enabling Processing of Nutritional Labels Among Low-Literate Consumers. Journal of Public Policy and Marketing
- Viswanathan, M. , Sridharan, S., Gau, R., Ritchie, R. Forthcoming. Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing. Journal of Public Policy and Marketing
- Viswanathan, M. , Torelli, C., Gau, R., Xia, L. Forthcoming. Literacy and Consumer Memory. Journal of Consumer Psychology
- Gau, R., Viswanathan, M. 2008. The Retail Shopping Experience for Low-Literate Consumers. Journal of Research for Consumers
- Viswanathan, M. , Gau, R., Chaturvedi, A. 2008. Research Methods for Subsistence Marketplaces. In Sustainability Challenges and Solutions at the Base-of-the-Pyramid: Business, Technology and the Poor
Teaching and Research Interests
- Marketing Research, Consumer Behavior
- Consumer Behavior - Problem Solving and Decision Making
