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BA 381 Multinational Management

Prof. Ruth Aguilera, Fall 2008

Announcements

Check out your Multinational Presentation Team here

Download UIUC E-reserves for BA381 from here

Something interesting to do and get course extra credit: AIESEC ILLINOIS

 

IMPORTANT: please e-mail me if you think you will not be able to attend WK10 (Oct 28th, 2008)

Required Readings

HAPPY THANKSGIVING!!!!!!  FELIZ DIA DE ACCION DE GRACIAS!!!!

  • WK 14 (Dec 2): FOREIGN MARKET ENTRY EXERCISE

    Case: "Freixenet: The Australian Challenge"  (CD in course pack)

    Readings on e-reserve: 

                         Kumar, V. and Subramaniam, V. “A Contingency Framework for the Mode of Entry Decision,” Journal of World Business, 32(1) (Spring 1997), pp. 53-72. 1

Horn, J. T., Lovallo. D. P., and Viguerie, S. P. 2005. “Beating the Odds in Market Entry,” The McKinsey Quarterly, 4: 35-45. 1

Slides on foreign entry mode

PLEASE READ THESE INSTRUCTIONS FOR DVD

 

INDIVIDUAL CASE WRITE-UP QUESTIONS:

* What lessons can we draw from the Australian case? (80%)

* Within the Austral-Asian region, where should Freixenet go next? Why? (20%)

 

 

 

Individual Freixenet case write-up is due on Dec. 9th in class! [2 pages plus a page for graph/tables]

Non-required additional reading: Wine Globalization (WSJ, August 2006)

 

I AM LOOKING FORWARD TO A SPARKLING PERFORMANCE!!!

 

 

 

  • WK15 (Dec 9): Warp up & Guest Speaker

    (Ms. Lori Malatesta, recently "retired" from Amdocs)

    Individual Freixenet case write-up is due on Dec. 9th in class! [2 pages plus a page for graph/tables]

Additional (non-required) Readings

Assignments

Library Research Tools for your Class Assignments here

Second Individual Write-up

Syllabus

Student Presentations

wk2 Bloden, Gonzalez, Jackson & Pilev: Global Sports Market

wk3 Giglio, Lindsay, Miller & Schmitt: Global Beer Industry

WSJ article: From China, a New Challenger to the King of Beers, Sept. 11, 2008

wk4   Henderson, Pehlke, Phillips & Smith: Global Business Etiquette

wk5   Bobrecki, Ganzer, Sheehan & Young The Global Oil Industry

wk7   Beschorner, Grossi, Kelly & Slehofer The Financial Crisis of 2008

wk8   Aggarwal, Liang & Harmann: High End Restaurants around the World

wk9   Khalil, Kim, Novelli & Peng: Google: Technology Giant of the 21st century

wk10 Antezana, Armgardt, DeCanniere & Lorge:  International Trade Barriers

 

 

 

 

MEMORABILIA from 2006:

 

Some Fall 2006- BA381 students OUTSIDE of class... in the RUTH-less bar crawl

which I was not able to attend :-(