The Academy is proud to present workshops on entrepreneurship to students, community members, and University staff throughout the year. We cover a wide variety of topics, from writing a business plan, to effectively marketing your product in the Nascent Entrepreneur Workshop Series. Please explore the workshop descriptions below, visit our calendar to view upcoming events, and download handouts and slides from previous presentations in the event archive.

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Nascent Entrepreneur Workshop Series

• Business Plan Workshop:
  Thursday, January 24- 5:00-6:00pm
  Levis Faculty Center - Reading Room
  
  Whether tackling a social justice issue, reinvigorating an arts organization, being an intrapraneur within a larger organization, working towards self-employment or creating a new business, success is aided by planning. The One-Page Business Plan aids you in creating a vision and strategy to reach your goals. This active learning workshop helps you to capture your vision and translate it into concrete results.



• Marketing Research:
  Thursday, February 7- 5:00-6:00pm
  Levis Faculty Center, Reading Room
  
  Learn how to identify and measure your target audience for your new business. Marketing research is an integral tool in aligning the needs of your business with the value and demand in the marketplace. Discover resources across the web that will help your business grow and reach the right consumers.



• New Venture Models
  Wednesday, February 13- 5:00-6:00pm
  Levis Faculty Center, Music Room
  
  Have you identified a business plan that will turn your entrepreneurial idea into a successful endeavor? Have you found a target niche that will make you profitable? Now all you need are models to help you decide what ventures will lead to long-term growth and success for your entrepreneurial idea.



• Guerrilla Marketing Workshop:
  Thursday, February 21- 5:00-6:00pm
  Levis Faculty Center, Reading Room
  
  Target your consumer niche and market to them before your competitors do! It's a media jungle out there, consumers are bombarded with too many messages, so make your advertising count, and do so economically. From small business owners to marketing students, come learn techniques for building brand awareness, pricing products, and effectively promoting without breaking your budget.
  
  
  
• Making the Presentation :
  Wednesday, March 5- 5:00-6:00pm
  Levis Faculty Center, Music Room
  
  Polish your overall business plan presentation to showcase your company to the Innovation Teams Judges.