College of Business: University of Illinois at Urbana-Champaign

Professor of Business Administration and
Investors in Business Education Professor of Business Administration

Ph.D., Communications, University of Tennessee, 1990
M.A., Advertising, University of Texas at Austin, 1985
B.A., English Literature, Louisiana State University, 1981

Investors in Business Education Professor of Marketing, Department of Business Administration, University of Illinois, 2007 - Present
Professor of Marketing, Department of Business Administration, University of Illinois, 2005 - Present
Professor of Advertising, University of Illinois, 2005 - Present
Professor, Campus Honors Program, University of Illinois, 2005 - Present
Associate Professor of Marketing, Department of Business Administration, University of Illinois, 2000-2005
Associate Professor, Department of Marketing, Rutgers University, 1999-2000
Associate Professor, Department of Advertising, University of Illinois, 1996-1999
Appointed Associate Professor, Campus Honors Faculty, University of Illinois, 1997
Assistant Professor Department of Advertising, Department of Advertising, University of Illinois, 1990-1996

Otnes, C., Fischer, E. Forthcoming. Are We There Yet? Co-Producing Success and Failure in Personal Training. In John F. Sherry, Jr., Eileen M. Fischer (Ed.), Consumer Culture Theory, 101-113. London: Routledge.

Otnes, C., Crosby, E. , Kreuzbauer, R. , Ho, J. 2009. Tinsel, Trimmings and Tensions: Consumer Negotiations of a Focal Christmas Artifact. In John F. Sherry, Jr., Eileen M. Fischer (Ed.), Consumer Culture Theory, 171-189. London: Routledge.

Otnes, C., Maclaran, P. 2007. The Consumption of Cultural Heritage among a British Royal Family Brand Tribe. In Robert Kozinets, Bernard Cova, and Avi Shankar (Ed.), Consumer Tribes: Theory, Practice, and Prospects, 51-66. Elsevier/Butterworth-Heinemann.

Otnes, C., Shapiro, E. 2007. How Brand Collecting Shapes Consumers' Brand Meanings. In Russell W. Belk, John F. Sherry, Jr. (Ed.), Consumer Culture Theory: Research in Consumer Behavior, 401-419

Otnes, C., Tuncay, L. 2007. Exploring the Link between Masculinity and Consumption. In Tina M. Lowrey (Ed.), Brick and Mortar Shopping in the 21st Century, 153-169. Mahwah, NJ: Lawrence Erlbaum & Associates.

Otnes, C., Tuncay, L., Fischer, E. 2007. Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving. Journal of Consumer Research, 34: 425-440

Best Overall Conference Paper, American Marketing Association Summer Conference, present
Best Paper, Consumer Behavior Track, American Marketing Association Summer Conference, present
List of Teachers Ranked as Excellent, University of Illinois at Urbana-Champaign, 1994-2004, 2006-2008

Board Member, Journal of Consumer Research, 2003-2005, 2008-Present
Board Member, Journal of Interactive Advertising, 2000-Present
Board Member, Journal of Advertising, 1998-Present
Board Member, Economia Aziendale Online (University of Pisa), 2008
Promotion and Tenure Review, University of Ottawa, 2008
Promotion Review, University of Richmond, 2008
Tenure Review, Department of Marketing, University of South Carolina, 2007
Promotion Review, University of British Columbia/Okanagan, 2007
Tenure Review, Department of Marketing, University of Michigan, 2006
Tenure Review, College of Business, Georgia State University, 2005
Tenure Review, College of Commerce, University of Virginia, 2005

Teaches courses in consumer behavior and promotions.

Primary area of interest is in the study of ritual-based consumer behavior (e.g., gift giving, weddings, Christmas planning), and how advertising and marketing both shape these rituals.