College of Business: University of Illinois at Urbana-Champaign

Assistant Professor of Business Administration

Ph.D., Marketing (Organization Behavior/Strategy), Northwestern University, 1999
M.S., Marketing, Northwestern University, 1996
B.B.A., International Business (Government), University of Texas at Austin, 1990

Assistant Professor of Business Administration, University of Illinois, 2002 - Present
Assitant Professor of Marketing, Texas A&M University, 1999-2002
Purchasing Manager, Procter & Gamble, 1993-1994
Associate/Purchasing Manager, Procter & Gamble, 1990-1992

Sullivan, U., Qualls, W. , Qui, T. 2008. Managing Multiple Channels of Distribution in Industrial Markets. Review of the Electronics and Industrial Distribution Industries, 7: 48-61

Thomas, J., Sullivan, U. 2005. Managing Marketing Communications with Multichannel Customers. Journal of Marketing, 69: 239-251

Sullivan, U., Kotzab, H. 2001. Supply Chain Management: The Integration of Logistics in Marketing. Industrial Marketing Management

Professer Sullivan teaches Purchasing and Supply Management as well as undergraduate and graduate courses in Business Marketing.

Professor Sullivan's research focuses on how firms go to market, particularly in the context of global business. Key areas include distribution channel management, supply chain and market entry alliances, and mulitiple channel management.