College of Business: University of Illinois at Urbana-Champaign

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Sharon Shavitt

Professor of Business Administration and
Walter H. Stellner Professor of Marketing

Educational Background

Ph.D., Social Psychology, The Ohio State University, 1985
M.A., Social Psychology, The Ohio State University, 1983
B.A., Psychology, The Ohio State University, 1981

Positions Held

Walter H. Stellner Professor of Marketing, University of Illinois, 2008 - Present
Professor of Business Administration and Psychology, University of Illinois, 2001 - Present
IBE Distinguished Professor of Marketing, University of Illinois, 2002-2008
Professor of Advertising and Psychology, University of Illinois, 2000-2001
Associate Professor of Advertising and Psychology, University of Illinois, 1993-2000
Assistant Professor of Advertising and Psychology, University of Illinois, 1987-1993
NIMH Postdoctoral Research Fellow, Department of Psychology, Indiana University, 1985-1987

Recent Publications

Lalwani, A., Shavitt, S. Forthcoming. The 'me' I claim to be: Cultural self-construal elicits self-presentational goal pursuit. Journal of Personality and Social Psychology

Schlosser, A., Shavitt, S. Forthcoming. The effect of perceived message choice on persuasion. Journal of Consumer Psychology

Lee, K., Shavitt, S. 2009. Can McDonald’s Food Ever Be Seen as Healthy? Metacognitive Experiences Affect the Perceived Understanding of a Brand. Journal of Marketing Research, 46: 222-233

Shavitt, S., Torelli, C., Wong, J. 2009. Identity-based motivation in a consumer context. Journal of Consumer Psychology, 19: 261-266

White, T. , Zahay, D., Thorbjornsen, H., Shavitt, S. 2008. Getting too personal: Reactance to highly personalized e-mail solicitations. Marketing Letters, 19: 39-50

Shavitt, S., Lee, A., Johnson, T. 2008. Cross-Cultural Consumer Psychology. In C. Haugtvedt, P. Herr, and F. Kardes, (Ed.), Handbook of Consumer Psychology, 1103-1131. Mahwah, NJ: Erlbaum.

Honors and Awards

Doctoral Consortium Faculty, American Marketing Association, 2003-2004, 2008
List of Excellent Teachers, University of Illinois, 1991-1992, 1996, 1998-1999, 2001-2007

Service Activities

Editorial Board Member, Journal of Marketing Research, 2006-Present
Editorial Board Member, Journal of Consumer Psychology, 2005-Present
Editorial Board Member, Psychology and Marketing, 2004-Present
Co-Chair, Association for Consumer Research North American Conference, 2008
Treasurer, Member of the Board of Directors, Association for Consumer Research, 2005-2006
Vice-President, Policy Board, Journal of Consumer Research, 2005
Associate Editor, Journal of Consumer Psychology, 2002-2005

Teaching and Research Interests

Teaches courses on marketing communications and on survey methodology.

Research focuses on the cross-cultural factors affecting consumer persuasion, self-presentation, and survey responding. Also conducts research on the impact of motivational and contextual factors on evaluative processes.

 

Contact Information:

428B Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 333-0784
shavitt@illinois.edu


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